I’m a Singapore-based UX Designer with a background in research and data analysis, developing impactful, data-driven solutions.
DHIRANA SUNDARAM
HOLD & Drag

ABOUT ME

I’m a product designer based in Singapore with a sharp eye for patterns and a sharper instinct for people. With 3+ years of cross-functional experience, I turn messy data and complex human behaviors into clean, intuitive interfaces that convert. My strength? Bridging the gap between research and execution – combining user empathy with analytical rigor to design solutions that don’t just look good, but work. Whether it's scaling systems, improving retention, or uncovering insights others miss, I design with clarity, security, and measurable impact at the core.

Let's build what matters.

EXPLORING SYSTEMS

WITH DATA & CULTURE

Featured Works
About me

After being selected as a recipient of Designlab's fully-funded scholarship, I explored the user experience space with three wonderful mentors across borders — from Indonesia, Argentina, and US.

My technical background in data science allows me to view designs from a systems perspective and derive design decisions from data quickly. It also helps me to act like a bridge between developers and designers. My research background allows me to  engage in rigorous, investigative analysis for all projects, to extract critical insights and map out seemingly disparate connections. I believe that I’ve barely scratched the surface as a designer and look forward to exploring even more complex areas of design.

Currently learning 3D coding and trying to send the newest bouldering route!

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